Here's a stat I found surprising: The average woman tries on 13 pairs of jeans before finding ones that fit well enough to fork over her credit card for.And then we all know that once you actually get them home,you find out they a.) have to be washed every time you wear them or they stretch out,b.) have some funky gapping in the back you didn't notice,or c.) fit perfectly but have some ugly sandblasting you thought you could live with but,on second thought,hate.
IndiDenim.comis here to solve your denim blues (har,sorry!) with a completely customizable jean experience.It goes like this: You choose a style.You choose the color.You choose the rise,the leg style,the hem,the pockets,the fly,the pocket details.You decide if you want them distressed,hand sanded,creased,whiskered,or monogrammed.
Then you hand over your sizes and let their denim geniuses do their thing.They take into account everything from your height to your bra cup size to the shape of your bum,and put a series of complicated algorithms to work to find you your perfect dream jean.Then IndiDenim creates a customized pattern just for you,sends you your jeans,and stores the formula so you can go back and order new jeans any time (in a totally different style) with the measurements they've already got.
"It's a flawed system to think that consumers are going to go into stores and find something that fits them on the racks," says Marybeth Luber,InidDenim's CEO."If you talk to women,you'll find that a lot of them find it very frustrating to shop for jeans." Among the most common complaints she hears?"Women say they can get jeans to fit in their hips but then they have a very big gaping waist," she says."They have jeans that fit them everywhere except for one place.The apparel industry can't possibly cater to all body shapes.We also talk to women who need a 36 inch inseam,or a 28 inch inseam.Hemming them,if you're petite,doesn't necessarily end up working out for you because the knees are in the wrong place or they look weird." The solution,as Marybeth sees it,is the most personalized denim experience out there.Create your own jeans,exactly as you love them,starting at $135 atindidenim.com
Have you guys had trouble shopping for jeans before?Do you related to any of the problems Marybeth addressed?And would you want to try your own pair of completely customized jeans instead?