WhenTargetannounced it would be discontinuing its Merona label and parts of its Mossimo line,shoppers went into full-on panic mode.(Wherewould we get our gently priced T-shirts,basics,and one-off trendy pieces now?) It wasn't all bad news,though: The company was ushering out the two labels to make room for a series of new in-house brands,including a women's ready-to-wear range and an athleisure capsule.Now,as Target is gearing up for these fall launches,we finally got a peek at its new w88手机版登录fashion-forward apparel line,A New Day—and we have a feeling Merona and Mossimo fans willnotbe disappointed.
Launching on August 27,A New Daywill fill the void for on-trend,affordable pieces left by the phased-out women's lines.It'll feature apparel,shoes,and accessories—all of which will be priced under $50.(The most expensive items—a selection of handbags—cap out at $49.99.) What's more,the range will be size inclusive,offering clothing from XS to 4X.Along with Goodfellow & Co.and Project 62 (a menswear line and home brand,respectively,that will also be new to Target this fall),A New Day is "the perfect example of what makes Target 'Tar-zhay,'" Mark Tritton,Target's executive vice president and chief merchandising officer,said in a statement."Each offers incredible design,great quality,and truly unbeatable value.That's something you can find only at Target."
Peep through the full lookbook for A New Day in the gallery ahead,and shop the collectionhere.